A missed call doesn’t cost a penny, yet can bring pounds worth of information. From government officials, for example, Modi and Kejriwal to organizations like Hindustan Unilever and RedBus, the well informed have cottoned on to the capability of this device to drive business — and legislative issues. .
What is missed call marketing and when did it started
The practice goes back finished 10 years to when over the top calling rates constrained clients to locate a more quick-witted approach to impart. Today, even with a portion of the most reduced call rates on the planet, the propensity has stuck. It is here that A Star Group, an Indian -based outfit, detected a chance to monetize the Indian versatile endorser’s parsimony.
The start-up offers another route for sponsors to achieve their clients. Brands conspicuously show a telephone number in their advertisements, encouraging individuals to dial it. The call, once made, disengages naturally after one ring and the guest is sent content or a voice message illuminating him of offers and rebates.
What is missed call marketing?
Missed call advertising is precisely what it sounds like: buyers get back to in light of advertisements focused at them, yet hang up without associating.
Organizations at that point get back to them or send messages with arrangements, coupons and offers.
Numerous advertisers consider it to be a simple and savvy implies for brands to connect with a bigger target group of onlookers, especially in semi-urban and provincial markets where Internet entrance is still low.